About us - Opply

Opply was founded in 2021 by Helen Murphy and Martin Postel

With over 10 years of sector experience and technical expertise between them, they’ve made it their mission to make ingredient supply for SMEs and suppliers the best part of everyone’s day.

Helen Murphy

Co-founder & CEO

Consumer goods and marketing expert.

Martin Postel

Co-founder & CTO

Supply and manufacturing expert.

We are now a global team of 16, working across 5 time zones to solve some of the biggest data, engineering, and commercial challenges in the Food & Beverage industry.

As featured in

New to Opply?

We are your partner in streamlining food and beverage supply chains. We're not just a sourcing platform; we help source, manage and finance all your raw ingredients.

As our CEO highlights in the video, we're on mission to supercharge the F&B space to achieve scale and success.

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Currently, 25 million consumer goods brands, with $4 Trillion of revenue don’t have the access, knowledge or power to create effective supply chains.

It’s our mission to change that. We focus on the most innovative Brands and Suppliers and are the leading platform in consumer goods innovation, empowering anyone to start and scale their own successful Brand.

25 Million

consumer goods brands worldwide

$4 Trillion

Global revenue

But don’t just take our word for it!
In our first year we’ve won 🥳 :

Startup of the Year - Technology Services

UK Startup Awards

Supply Chain Specialist of the Year

Corporate LiveWire awards

Backed by leading investors

Want to find out more? Get in touch!