Opply is the 🌎 world’s first automated ingredient ordering service for SMEs

And we’re proud of it!

Opply was founded in 2021 by Helen Murphy and Martin Postel

With over 10 years of sector experience and technical expertise between them, they’ve made it their mission to make ingredient supply for SMEs and suppliers the best part of everyone’s day.

Helen Murphy

Helen Murphy

Co-founder & CEO

Consumer goods and marketing expert.

Martin Postel

Martin Postel

Co-founder & CTO

Supply and manufacturing expert.

We are now a global team of 16, working across 5 time zones to solve some of the biggest data, engineering, and commercial challenges in the Food & Beverage industry.

Currently, 25 million consumer goods brands, with $4 Trillion of revenue don’t have the access, knowledge or power to create effective supply chains.

It’s our mission to change that. We focus on the most innovative Brands and Suppliers and are the leading platform in consumer goods innovation, empowering anyone to start and scale their own successful Brand.
25 Million

consumer goods brands worldwide

$4 Trillion

Global revenue


But don’t just take our word for it!
In our first year we’ve won 🥳 :


Startup of the Year - Technology Services

UK Startup Awards


Supply Chain Specialist of the Year

Corporate LiveWire awards

Want to find out more?
Get in touch!


Welcome to Opply!

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