See what Brain would run for your brand.
A 30-minute demo built around your own suppliers, orders and prices.
- What Brain would take off your team, step by step
- Where you’d save on the inputs you already buy
- How up to 90-day terms would work on your orders
“Opply aren’t just a supplier, they’re a trusted partner.”
About Opply
We’re building the AI that runs CPG operations.
Brain gives every brand the buying power, supply chain and operations the majors take for granted, run by AI agents.
Great brands shouldn’t lose to their operations.
It’s why we started Opply, and why everything we build runs on Brain.
Our story
From supplier marketplace to Brain.
Helen Murphy and Martin Postel founded Opply in 2021 with a simple belief: a CPG brand shouldn’t need a procurement department to buy well.
We built a network of vetted suppliers, then added payment terms so brands could pay up to 90 days later. Brands kept asking us to do more of the work, so we built Brain: our network, our data and our AI agents in one system that everything we do now runs on.
Today Opply runs purchase orders, sourcing, supplier payments and compliance for brands, so founders and operators can spend their time on the brand.
New to Opply
Hear it from Helen.
Our CEO on why we started Opply, and how we help CPG brands source, manage and finance everything behind the brand.
How we work
What we hold ourselves to.
Outcomes, not features
We measure ourselves in margin, on-time delivery and hours returned, the numbers our customers report to their boards.
Operators first
Every service is built with the people who do the job today, and makes their day easier.
Trust on every order
Brain explains every decision and asks before anything that commits your money.
Compounding
Each order makes Brain smarter for that brand. We build for the long run.
The team
Operators, engineers and CPG people.
Helen MurphyCo-founder & CEO
Martin PostelCo-founder & CTOBacked by
As featured in
Awards: Startup of the Year (Technology Services), UK Startup Awards · Supply Chain Specialist of the Year, Corporate LiveWire
Help us build it.
We’re hiring across engineering, operations and commercial.
Great brands shouldn’t lose to their own operations.
Put Brain behind yours.
Meet the people behind Brain in a 30-minute call.