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Opply was founded in 2021 by
Helen Murphy and Martin Postel

With over 10 years of sector experience and technical expertise between them, they’ve made it their mission to make ingredient supply for SMEs and Suppliers the best part of everyone’s day.

Helen Murphy

Co-founder & CEO

Consumer goods and marketing expert

Martin Postel

Co-founder & CTO

Supply and manufacturing expert

Backed by leading investors

25 Million

consumer goods brands worldwide

Currently, 25 million consumer goods brands, with $4 Trillion of revenue don’t have the access, knowledge or power to create effective supply chains.

$4 Trillion

global revenue

It’s our mission to change that. We focus on the most innovative Brands and Suppliers and are the leading platform in consumer goods innovation, empowering anyone to start and scale their own successful Brand.

As featured in

New to Opply

We are your partner in streamlining food and beverage supply chains. We’re not just a sourcing platform; we help source, manage and finance all your raw ingredients.

As our CEO highlights in the video, we’re on mission to supercharge the F&B space to achieve scale and success.

Play Video

Proof in Our First Year:
We've Already Won Big! 🏆🥳

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Startup of the Year - Technology Services

UK Startup Awards

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Supply Chain Specialist of the Year

Corporate LiveWire awards

Sugar Price Drop Alert 📉 - Unlock Savings up to 30%

Welcome to Opply!

Fill in a few details to get started with Opply!

Once you’ve submitted, you’ll be invited to book a session with one of the Opply team so that we can understand your business needs and show you how Opply works.

  • I'm a buyer
  • I'm a supplier