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Meet Brain

The most advanced AI in CPG operations.

Brain runs your whole operation end to end, from the first supplier conversation to the last payment. It connects every part of the business, sees what’s coming and acts once you approve.

Welcome back, Holly
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How Brain thinks

Sees. Decides. Acts. Learns.

The same loop runs on every order, for every brand on Opply.

01Sees

Your orders, suppliers, payments and certificates, framed against the Opply network and the market.

02Decides

Spots what’s costing you margin or risking a listing, and recommends the fix with the numbers behind it.

03Acts

Places the order, chases the supplier, checks the certificate and settles the invoice, once you approve.

04Learns

Every order sharpens the next recommendation, for you and across the network.

Nothing moves without your yes. You approve, Brain executes.

How Brain works

Plan, source, make, deliver, pay. Brain at every step.

At every step Brain sees what’s happening, decides what to do and acts once you approve.

01Plan
02Source
03Make
04Deliver
05Pay
01 Plan

Know what’s coming before you commit

Brain keeps your specs, volumes and lead times in one place, and flags market moves on your inputs before your next order.

Supply chain alerts: cane sugar prices rising, new packaging rules and spring range reviews
02 Source

Suppliers found, orders placed

Brain runs every order with your existing suppliers, finds new ones on your spec where you need them and brings you pooled rates.

Supplier sourcing: three qualified organic lemon juice suppliers, Sunvale Citrus recommended at $11.80 per gallon
03 Make

The right production partner for every run

Brain finds co-manufacturers that fit your requirements, production timelines and certifications, and introduces you to the one you choose.Coming soonProduction planning

Co-manufacturer shortlist: three canning partners compared on MOQ, next slot and certificates
04 Deliver

Every delivery tracked, checked and scored

Brain tracks every order through to delivery, checks the spec and certificates against it and scores each supplier on their on time, in full performance.

Order tracking: Northfield Glass order in transit, delivery due 14 Oct
05 Pay

Every invoice matched, every supplier paid

Brain matches invoices to orders, pays your suppliers and gives you up to 90 days to pay, with everything you owe in one view.

October statement: one payment to Opply covering six supplier invoices
Across every stepCompliance

Every certificate, spec and CoA attached to its order, expiry tracked and renewals chased, from plan to pay.

✓Plan✓Source✓Make✓Deliver✓Pay
Compliance management →

Always on, for you

Every process runs, start to finish.

Sourcing, orders, compliance and payments each carry dozens of small tasks. Brain runs them all and shows you each one as it happens.

Brain · running your operations
128 tasks done today

Ask Opply

You ask. Brain answers. Brain acts.

Ask in plain English, or tell it what you need done. Brain answers from your orders, suppliers, prices and documents, and from what it sees across the Opply network. Then it acts, once you approve.

The intelligence

Brain sees what no single brand can.

Your own data tells you what happened. The network and the market tell you what to do next.

01Your operation

What you buy, from whom, on what terms and what’s due.

Cocoa powder12 t a year
Your price$4.85 / kg
02The Opply network

1000s of qualified suppliers and the rates across them.

Opply price for your spec$4.40 / kg
Qualified suppliers3 on your spec
03The market

Commodity prices, regulation and range reviews.

Cocoa pricesRising
Your next PO14 Nov
Brain recommends switching cocoa powder to the pooled rate, saving $5,400 a year

In control

Brain does the work. You make the big calls.

Most of the work runs on its own. When a big call comes up, like a new supplier, a price change or an order on terms, Brain asks, shows you why and carries on the moment you say yes.

Running now: tasks done by Brain, with one supplier switch waiting for your approval

Why not build it yourself?

Any AI can act. Only Brain knows CPG.

General AI agents can now send emails and fill in forms. What they can’t know is which suppliers are any good, what other brands pay or how a supplier performs across 100s of brands. Brain learns from the whole Opply network, then runs the work.

The same request to a general AI agent and to Brain: the agent drafts quote requests, Brain switches you to the pooled rate with the saving, suppliers and terms checked

Great brands shouldn’t lose to their own operations.
Put Brain behind yours.

See Brain run on your own suppliers and orders in a 30-minute demo.

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