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The agentic operating system for CPG

Opply gives growing CPG brands the operations the big players run on, end to end. You build the brand. We run the rest.

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Trusted by fast-growing CPG brands

Agua de MadreAbsurd SnacksBiomelPrickleeCounter CultureNoBakedUnrootedSati SodaMOMO KombuchaWalker Brothers KombuchaPunchyLil BucksDirteaRMBRJukes CordialitiesThe Forward BarSalento ProvisionsEdenesque

Meet Brain

Opply runs your operations, you build the brand.

Behind Opply is Brain. One system, working everywhere your business runs.

Meet BrainSee how it runs your operations

The results

Three ways to more profit. One system.

Brain cuts costs, grows revenue and protects it, all at once, so profit builds across the whole business.

Cut costs

Same recipe. Bigger margin.

Lower costs at every step, without touching the recipe. Brain finds savings across your whole operation: stronger rates through the network, the right suppliers for your spec and hours of admin your team gets back.

40%lower annual COGS
Group purchasing

Pooled rates on the ingredients you buy most, without changing your recipe.

How group purchasing works →
Supplier sourcing

Qualified suppliers matched to your spec, with quotes compared on price and lead time.

How supplier sourcing works →
Supply chain alerts

Price, supply and regulatory moves on your ingredients, flagged before your next order.

How supply chain alerts works →
See how brands cut costs →
Group purchasing: cocoa powder at your price of $4.85 per kg against a pooled rate of $4.40, a potential saving of $5,400 a year
Protect revenue

Every order on time. Every listing safe.

From the first supplier to the final delivery, Brain keeps your operation on track, so problems are caught upstream, not on the shelf.

98%on-time, in-full delivery
Purchase order automation

Orders placed, confirmed and chased for you, with delivery dates and tracking kept current.

How purchase order automation works →
Supplier performance tracking

Every supplier scored on time and in full, from your own deliveries.

How supplier performance tracking works →
Compliance management

Certificates, specs and CoAs attached to each order, with expiry dates tracked and renewals chased.

How compliance management works →
See how brands protect revenue →
Order 2609-4127-0093 from Northfield Glass in transit, with dispatch confirmed and delivery due 14 Oct
Expand your business

Grow without the overhead.

Everything growth needs, from new suppliers and production partners to up to 90 days to pay, so you scale the brand, not the back office.

Up to 90 daysto pay your suppliers
Extended payment terms

Opply pays your supplier on their terms and you pay Opply later, within your credit limit.

How extended payment terms works →
Co-manufacturer sourcing

The right co-manufacturer for your volumes, certifications and timing, found and introduced without months of searching.

How co-manufacturer sourcing works →
Accounts payable dashboard

Every invoice matched to its order, with what you owe and when in one view.

How accounts payable dashboard works →
See how brands expand →
New Castlegate Sugars order for $9,240 paid in 90 days on extended terms, with $140,760 of credit still available

How Brain is different

Not another tool to manage.

Opply doesn’t hand you a dashboard and a to-do list. It does the work. You make the big calls.

Always on

Every task handled as it happens: quotes, orders, chases, checks and payments.

Asks when it needs you

The routine runs itself. The big decisions stay yours.

Learns from the network

The more brands on Opply, the sharper Brain gets for every one of them.

Knows CPG

Pooled rates, supplier scores and market signals no general AI can see.

Why Opply

Any AI can act. Only Brain knows CPG.

General AI agents work with what you give them. Brain combines your own data with signals from across the Opply network and the market, so it sees supplier risks, price moves and opportunities before they reach you.

100sof brands running on Opply
100,000sof actions per year
1000sof qualified suppliers in the network
Meet Brain→

Always learning

Your ops companion gets sharper every day.

Brain learns from everything it runs. Each process makes it sharper and unlocks the next move, on your data and across the network.

New signals
HoverTap to explore
Unlocked

Customer stories

Brands that run on Brain.

Counter Culture cans
Counter Culture
35%lower annual COGS

“We would never have discovered these suppliers without Opply.”

Tom Smart, CEO & Co-founderRead the story →
Jukes Cordialities bottles
Jukes Cordialities
100%certification pass rate

“Opply was a game-changer for us during our critical transition to organic ingredients.”

Melania, Head of ProductionRead the story →
Unrooted products
Unrooted
40%annual COGS savings

“Our experience with Opply has been transformative.”

Amber Numamoto, Head of OperationsRead the story →
All customer stories

One brand. One system. Twelve months.

What changed when Agua de Madre put Brain behind the brand.

Agua de Madre water kefir cans
40%
Cut costslower annual COGS
98%
Protect revenueon-time, in-full delivery
12 hrs
Expand your businessa week back for the team to grow the brand
14X
The returnreturn on investment

“Opply aren’t just a supplier, they’re a trusted partner. They feel like an extension of the Agua de Madre team…”

Leon Pullin
Leon PullinManaging Director, Agua de Madre
Read Agua de Madre’s story →
Backed by
  • Index Ventures
  • Entrepreneur First
  • Chalfen Ventures
  • Anthemis
  • JamJar Investments
As featured in
  • The Grocer
  • Sifted
  • Sky News
  • Bread & Jam

Great brands shouldn’t lose to their own operations.
Put Brain behind yours.

A 30-minute demo of what Brain’s AI agents would run for your brand.

Book a demo
▶ See Brain in action

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