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Agua de Madre is a London-based fermented drinks brand specialising in water kefir beverages rich in live cultures and natural ingredients.
Their small-batch, vegan, and organic drinks support gut health and immunity while offering complex, refreshing flavours.
Founded in 2017, Agua de Madre combines artisanal production with sustainability and social values, contributing a distinctive presence in the growing functional beverage sector.
Opply acts as a full-service sourcing and operations partner, cutting costs, streamlining supply management, and freeing teams to focus on growth while ensuring reliability and scalability across product lines.
We took over the full purchasing, invoicing, contract and payment workflows for Agua de Madre – so their team no longer needed to manage multiple suppliers, chase invoices or fight admin. Everything operates through one streamlined platform.
On top of the operational lift, we extended their payment terms up to 60–90 days and grew their credit limit. This unlocked working capital for the brand so they could invest in growth rather than being cash-boxed by their supply chain.
We tapped into our network of pre-vetted ingredient suppliers to help them maintain their health, traceability and B-Corp standards – while also delivering 35% COGS savings. That meant better margins without compromising on quality.
We provided real-time industry insights and trend-data so Agua de Madre could forecast demand, plan production and negotiate smarter contracts. With that visibility, their operations became proactive rather than reactive.
Agua de Madre’s small operations team faced increasing complexity as the brand scaled production of its live-culture fermented drinks. Managing multiple suppliers, ingredient lead times, and inventory levels manually caused inefficiencies and cash flow strain. Limited visibility across procurement and operations made it difficult to forecast demand and control costs. The team needed a full-service sourcing solution to streamline supply management, cut ingredient costs, and free up resources to focus on brand growth and product innovation.
For us, ingredient quality, traceability, and consistency are non-negotiable — and as a proud B Corp, these standards are central to how we operate. Managing this ourselves meant juggling multiple suppliers, long lead times, and unnecessary strain on our team.
Opply acted as a full-service sourcing and operations partner for Agua de Madre, integrating procurement, cost control, and supplier management into one platform. Automated supplier matching and pre-negotiated ingredient rates allowed the brand to streamline order management and inventory control. Opply’s analytics provided real-time cost tracking and purchasing insights, enabling smarter demand planning and faster scaling across SKUs.
Opply have transformed this side of our business. They manage end-to-end sourcing with absolute focus on quality and traceability, streamline supplier relationships, and ensure consistent supply with significantly shorter lead times.
Agua de Madre achieved over 40% in annual savings and significantly reduced supplier-related delays. Opply’s automated workflows freed up approximately 12 hours per week (624 annually) for the operations team, improving coordination across 80 purchase orders. The time and cost efficiencies allowed the brand to invest more into innovation, packaging design, and market expansion.
Opply have given us the confidence that our supply chain can scale with our brand and remain fully aligned with our values. They’ve reduced operational strain, improved efficiency, and delivered around a 35% reduction in annual COGS spend — all while maintaining the standards our customers expect.
Scale your brand without scaling your ops team – AI agents manage the complexity while you access better suppliers, pricing, and terms.
We partner with leading suppliers and negotiate on your behalf, aggregating demand across our buyers to secure lower pricing – without compromising on quality or service.
From sourcing to payment, Opply’s AI agents automate the entire workflow – consolidating suppliers, invoices, and payments into one simple process. Enabling you to scale with zero admin overhead.
Explore how Opply can help you save time and money on your ingredient sourcing today.
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