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Counter Culture Drinks is a Bristol-based fermented drinks company creating organic kombucha sodas and adult soft drinks for “youthful minds.”
Brewed in their own carbon-neutral fermentary, the brand focuses on bold flavours, probiotic cultures, and low-sugar recipes wrapped in striking artwork that sparks conversations about culture and social issues.
With 51% of company shares and 5% of sales pledged to charities and environmental causes, Counter Culture is a purpose-led B Corp balancing flavour, impact, and sustainable growth.
Opply enabled Counter Culture to access new, high-quality suppliers they would never have discovered otherwise, improving NPD efficiency and securing more competitive ingredient rates through our comprehensive supplier network.
We took over the full purchasing, invoicing, contracts and payment workflows so the Counter Culture team no longer manage multiple suppliers, chase invoices or admin. Everything flows through one streamlined platform.
We tapped into our network of pre-vetted ingredient suppliers to help them maintain their health, quality and organic standards – while also delivering 35% COGS savings. That meant better margins without compromising on quality.
We automate supplier management and compliance documentation – so Counter Culture can secure certified ingredients without the admin.
As a small team working almost entirely with high-cost organic ingredients, Counter Culture struggled to maintain healthy margins and scale production. Limited visibility of alternative organic suppliers inflated costs, while the heavy operational admin of audits – like SALSA – pulled already-stretched resources away from day-to-day operations and NPD. Even a single team member being away had a big impact, making it difficult to balance compliance, sourcing, and growth.
Resourcing was a huge challenge. We are a small team, meaning that people being away has big implications. One-off events like SALSA certification audits take a lot of resource away from the business.
Opply gave Counter Culture access to a broader network of high-quality organic suppliers they would never have discovered on their own, dramatically improving NPD efficiency and securing more competitive ingredient prices through comprehensive market scanning. By centralising supplier information and automating document and compliance management, Opply also removed a significant operational burden—freeing their small team to focus on production and innovation rather than admin.
With Opply, Counter Culture cut their ingredient spend by 35% and saved over three hours each week previously lost to sourcing and document admin. These efficiencies unlocked the capacity to scale production and accelerate NPD without increasing operational overhead.
We've really enjoyed using Opply. The service of being able to scan the market for available ingredients is not one that we have encountered anywhere else. It's great for new product development, plus getting more competitive rates on existing supplies. We would never have discovered these suppliers without Opply.
Scale your brand without scaling your ops team – AI agents manage the complexity while you access better suppliers, pricing, and terms.
We partner with leading suppliers and negotiate on your behalf, aggregating demand across our buyers to secure lower pricing – without compromising on quality or service.
From sourcing to payment, Opply’s AI agents automate the entire workflow – consolidating suppliers, invoices, and payments into one simple process. Enabling you to scale with zero admin overhead.
Explore how Opply can help you save time and money on your ingredient sourcing today.
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