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Unrooted Drinks is a UK-based functional beverage brand dedicated to delivering clean, plant-powered “super-shots” made from one of nature’s most potent ingredients: baobab.
Sourced sustainably and developed for maximum effectiveness, their range includes variants such as Mighty Ginger, Punchy Turmeric and Super Greens.
The brand stands out through its commitment to all-natural, vegan, caffeine-free formulas and its support for communities via the baobab supply chain.
Partnering with Opply has allowed Unrooted to cut ingredient costs, manage their operations with ease, and remove cross-border sourcing complexity so they can focus on scaling the brand.
We manage Unrooted’s full end-to-end order operations – from purchasing and supplier coordination to invoicing, payments, and fulfilment – so their team no longer needs to juggle multiple suppliers or fight day-to-day admin. Everything runs through one streamlined workflow.
We take care of all international sourcing complexity, including import documentation, logistics coordination, and cross-border compliance. This removes a major operational burden and ensures smooth, predictable deliveries across markets.
We source globally through our vetted supplier network, securing high-quality natural ingredients at competitive prices. This has delivered significant COGS savings while maintaining the consistency and standards Unrooted requires for their functional drinks.
We handle all supplier documentation, certifications, audits, and reconciliation – ensuring Unrooted’s ingredients meet their quality and compliance requirements without demanding internal admin time.
With a fast-growing product line and more than 20 suppliers to manage, Unrooted Drinks faced rising ingredient costs, inconsistent supply, and significant time lost navigating a fragmented sourcing process. Maintaining their high standards for natural, functional ingredients became increasingly difficult as internal resources were pulled into supplier troubleshooting instead of innovation and growth. Their supply chain inefficiencies made it harder to secure consistent quality, control costs, and scale sustainably.
We were seeking a new innovative way to source high-quality, natural ingredients for our product line. We needed a solution that could simplify sourcing while maintaining the high standards we set for our brand. The inefficiencies in our supply chain led to increased costs, and difficulty maintaining the consistency and quality of our ingredients across over 20+ suppliers that we work with. We were spending too much time managing supply issues instead of focusing on innovation and growth.
Opply streamlined Unrooted Drinks’ entire sourcing workflow by connecting them to a wider, vetted global supplier network – unlocking high-quality natural ingredients at more competitive prices. Beyond discovery, Opply handled the heavy lifting of international sourcing, managing cross-border logistics, documentation, and import complexity end-to-end. With supplier information centralised and admin automated, Unrooted Drinks gained a reliable, efficient sourcing engine that freed their team to focus on product development and growth.
Opply provided an intuitive platform that connected us directly with vetted suppliers their expertise helped us discover new suppliers and cost-effective ingredient options we hadn’t considered before.
With Opply, Unrooted Drinks reduced their annual COGS by over 30%, and streamlined the management of more than 20 suppliers. By removing sourcing and cross-border admin, Opply also saved the team over six hours per week – freeing internal resources to focus on growth and innovation.
Our experience with Opply has been transformative. The platform is user-friendly, and the team is incredibly supportive, always going the extra mile to address our unique needs, They’ve become a trusted partner in helping us scale sustainably without compromising on quality. Opply has turned what was once a major pain point into a seamless and efficient process, empowering us to focus on what we do best: creating great-tasting, functional drinks.
Scale your brand without scaling your ops team – AI agents manage the complexity while you access better suppliers, pricing, and terms.
We partner with leading suppliers and negotiate on your behalf, aggregating demand across our buyers to secure lower pricing – without compromising on quality or service.
From sourcing to payment, Opply’s AI agents automate the entire workflow – consolidating suppliers, invoices, and payments into one simple process. Enabling you to scale with zero admin overhead.
Explore how Opply can help you save time and money on your ingredient sourcing today.
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