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Whims Delights is a US-based plant-based confectionery startup producing low-sugar, vegan chocolate treats designed for health-conscious consumers.
Their signature peanut butter cups and bars contain only 1g of sugar per piece and are free from sugar alcohols and palm oil.
Founded in 2022, Whims operates in the better-for-you snack category, targeting consumers seeking indulgent yet clean-label alternatives. The brand focuses on transparency, taste innovation, and accessibility as it builds momentum in the modern functional snacking market.
Through Opply’s automated operations, Whims unlocked working capital flexibility, smoother order processing, and consistent supply – allowing them to manage growth more effectively without cash flow strain.
We took over Whims’ entire procurement and supplier admin workflow – including purchase orders, invoicing, payments and supplier communications – and layered in automation to eliminate manual tasks and reduce processing time.
Opply enabled Whims to access 60-90 day payment terms and increase their supplier credit limit. This softened immediate cash-flow pressure and freed up working capital to reinvest in product development and marketing rather than supplier payments.
We integrated Whims’ ordering and supplier contracts into one simplified platform, reducing the need for their team to chase invoices, reconcile orders or monitor multiple supplier statements – saving time and head-count burden.
Opply provided Whims with analytics on spend, supplier performance and payment cycles – enabling the team to prioritise high-impact suppliers, optimise payment schedules and reinvest saved time and money into scaling the brand.
As a fast-growing startup, Whims struggled with cash flow and operational bottlenecks caused by large ingredient purchase commitments and slow supplier payment terms. Managing inventory and supplier relationships manually created risks of out-of-stock issues and production delays. The team needed a partner to improve working capital flexibility, simplify ordering and supplier management, and ensure a consistent ingredient supply to support rapid growth without compromising quality or financial stability.
Through Opply’s automated operations solution, Whims gained flexible supplier payment terms and automated order tracking to reduce cash flow strain. The platform provided consolidated invoicing, predictive stock management, and access to verified ingredient suppliers at pre-negotiated rates. Opply’s system streamlined purchase approvals and secured continuity of supply as the brand scaled their retail partnerships.
Within just three months, Whims improved liquidity and supply stability across 41 orders, saving an estimated 9 hours per week on manual supplier management. By leveraging extended payment terms, the team managed growth more effectively without production disruptions. Opply’s solution strengthened Whims’ ability to maintain consistent supply and accelerate new product launches while controlling operational spend.
Scale your brand without scaling your ops team – AI agents manage the complexity while you access better suppliers, pricing, and terms.
We partner with leading suppliers and negotiate on your behalf, aggregating demand across our buyers to secure lower pricing – without compromising on quality or service.
From sourcing to payment, Opply’s AI agents automate the entire workflow – consolidating suppliers, invoices, and payments into one simple process. Enabling you to scale with zero admin overhead.
Explore how Opply can help you save time and money on your ingredient sourcing today.
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