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Functional drinks · Cut costs
How Counter Culture found better suppliers and cut COGS by 35%.
Opply gave Counter Culture access to high-quality organic suppliers they would never have found otherwise, at more competitive rates.
At a glance
Company
Counter Culture
Category
Drinks
Timeframe
12 months
Runs on Opply
Supplier sourcing · Purchase order automation · Supplier performance tracking · Compliance management
Levers
Cut costs · Expand your business
About Counter Culture
Counter Culture Drinks is a Bristol-based fermented drinks company creating organic kombucha sodas and adult soft drinks, brewed in its own carbon-neutral fermentary.
A purpose-led B Corp, it pledges 51% of company shares and 5% of sales to charities and environmental causes.
The challenge
As a small team working almost entirely with high-cost organic ingredients, Counter Culture struggled to protect margins and scale production. Limited visibility of alternative organic suppliers kept costs high, while audits like SALSA pulled stretched resources away from day-to-day operations and NPD. Even one person being away had a big impact.
“
Resourcing was a huge challenge. We are a small team, meaning that people being away has big implications. One-off events like SALSA certification audits take a lot of resource away from the business.
Tom Smart, CEO & Co-founder, Counter Culture
What Opply runs
Opply gave Counter Culture access to a broader network of high-quality organic suppliers they would never have found on their own, improving NPD efficiency and securing more competitive prices by scanning the market. Centralised supplier information and managed compliance documents removed a big operational burden, freeing the team to focus on production and innovation.
How Opply helps
How Counter Culture cuts costs and admin with Opply.
Orders, run for them
We took over purchasing, invoicing, contracts and payment workflows, so the team no longer manages multiple suppliers or chases invoices.
Organic sourcing
Our network of pre-vetted suppliers keeps their health, quality and organic standards, while delivering 35% COGS savings.
Certification management
Supplier documents and compliance are managed for them, so Counter Culture secures certified ingredients without the admin.
The results
What changed for Counter Culture.
Counter Culture cut ingredient spend by 35% and saved over three hours a week previously lost to sourcing and document admin, capacity that now goes into scaling production and new products, without adding overhead.
“
We’ve really enjoyed using Opply. The service of being able to scan the market for available ingredients is not one that we have encountered anywhere else. It’s great for new product development, plus getting more competitive rates on existing supplies. We would never have discovered these suppliers without Opply.
Tom Smart, CEO & Co-founder, Counter Culture
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