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Functional drinks · Cut costs
How Agua de Madre cut annual COGS by 40%.
In 12 months, Opply became Agua de Madre’s end-to-end sourcing and ops partner, cutting costs and freeing the team to focus on growth.
At a glance
Company
Agua de Madre
Category
Drinks, water kefir
Timeframe
12 months
Runs on Opply
Purchase order automation · Supplier sourcing · Supplier performance tracking · Extended payment terms · Compliance management
Levers
Cut costs · Expand your business
About Agua de Madre
Agua de Madre is a London-based fermented drinks brand specialising in water kefir, rich in live cultures and natural ingredients.
Founded in 2017, its small-batch, vegan and organic drinks combine artisanal production with sustainability and social values, and as a B Corp, ingredient quality and traceability are non-negotiable.
The challenge
Agua de Madre’s small operations team faced increasing complexity as the brand scaled production of its live-culture drinks. Managing multiple suppliers and ingredient lead times by hand caused inefficiency and cash-flow strain, and limited visibility across purchasing made it hard to control costs. The team needed a full-service sourcing partner to cut ingredient costs and free up time for brand growth and product innovation.
“
For us, ingredient quality, traceability, and consistency are non-negotiable — and as a proud B Corp, these standards are central to how we operate. Managing this ourselves meant juggling multiple suppliers, long lead times, and unnecessary strain on our team.
Leon Pullin, Managing Director, Agua de Madre
What Opply runs
Opply became Agua de Madre’s full-service sourcing and operations partner, bringing purchasing, cost control and supplier management into one platform. Supplier matching and pre-negotiated ingredient rates streamlined their order management, while live cost tracking gave the team a clear view of spend as they scaled across SKUs.
“
Opply have transformed this side of our business. They manage end-to-end sourcing with absolute focus on quality and traceability, streamline supplier relationships, and ensure consistent supply with significantly shorter lead times.
Leon Pullin, Managing Director, Agua de Madre
How Opply helps
How Agua de Madre scales smarter with Opply.
Orders, run for them
We took over purchasing, invoicing, contracts and payment workflows, so the team no longer manages multiple suppliers, chases invoices or fights admin.
Up to 90 days to pay
On top of the operational lift, we extended their payment terms and grew their credit limit, unlocking working capital to invest in growth.
Sourcing to B Corp standards
Our network of pre-vetted ingredient suppliers keeps their health, traceability and B Corp standards intact, while delivering 40% COGS savings.
Market insight
Industry insights and trend data on their ingredients, so they negotiate smarter contracts and act before market moves hit.
The results
What changed for Agua de Madre.
Agua de Madre achieved over 40% in annual COGS savings and significantly reduced supplier-related delays. Opply freed up around 12 hours a week (624 hours a year) for the operations team across 80 purchase orders, time and money the brand now invests in innovation, packaging design and market expansion.
“
Opply have given us the confidence that our supply chain can scale with our brand and remain fully aligned with our values. They’ve reduced operational strain, improved efficiency, and delivered a significant reduction in our annual COGS spend — all while maintaining the standards our customers expect.
Leon Pullin, Managing Director, Agua de Madre
Great brands shouldn’t lose to their own operations.
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