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Functional drinks · Cut costs
How Unrooted scaled with smarter sourcing.
Opply cut Unrooted’s ingredient costs, took the cross-border complexity out of sourcing and gave the team back time to scale the brand.
At a glance
Company
Unrooted
Category
Drinks
Timeframe
Ongoing
Runs on Opply
Supplier sourcing · Purchase order automation · Supplier performance tracking · Compliance management
Levers
Cut costs · Expand your business
About Unrooted
Unrooted Drinks is a UK-based functional beverage brand making clean, plant-powered “super-shots” from one of nature’s most potent ingredients: baobab.
Its range (including Mighty Ginger, Punchy Turmeric and Super Greens) is all-natural, vegan and caffeine-free, and supports communities through the baobab supply chain.
The challenge
With a fast-growing product line and more than 20 suppliers to manage, Unrooted faced rising ingredient costs, inconsistent supply and hours lost to a fragmented sourcing process. Holding their high standards for natural, functional ingredients got harder as the team was pulled into supplier troubleshooting instead of innovation and growth.
“
We needed a solution that could simplify sourcing while maintaining the high standards we set for our brand. The inefficiencies in our supply chain led to increased costs, and difficulty maintaining the consistency and quality of our ingredients across over 20+ suppliers that we work with.
Amber, Head of Operations, Unrooted
What Opply runs
Opply connected Unrooted to a wider, vetted global supplier network, unlocking high-quality natural ingredients at more competitive prices. Beyond discovery, Opply took on the heavy lifting of international sourcing, managing cross-border logistics, documentation and import complexity end to end, with supplier information centralised in one place.
“
Opply provided an intuitive platform that connected us directly with vetted suppliers — their expertise helped us discover new suppliers and cost-effective ingredient options we hadn’t considered before.
Amber, Head of Operations, Unrooted
How Opply helps
How Unrooted streamlines sourcing and operations with Opply.
Orders, run for them
We manage Unrooted’s end-to-end order operations (purchasing, supplier coordination, invoicing and payments) so the team no longer juggles multiple suppliers.
Cross-border orders
We take care of international sourcing complexity (import documentation, logistics coordination and cross-border compliance) for smooth, predictable deliveries.
Compliant sourcing
We source globally through our vetted supplier network, securing high-quality natural ingredients at competitive prices while keeping Unrooted’s standards.
Certifications
We handle supplier documentation, certifications and audits, so every ingredient meets their quality and compliance requirements without internal admin.
The results
What changed for Unrooted.
Unrooted cut annual COGS by 40% and streamlined the management of more than 20 suppliers. By removing sourcing and cross-border admin, Opply also saved the team over six hours a week, time now spent on growth and new products.
“
Our experience with Opply has been transformative. The platform is user-friendly, and the team is incredibly supportive, always going the extra mile to address our unique needs. They’ve become a trusted partner in helping us scale sustainably without compromising on quality.
Amber, Head of Operations, Unrooted
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