Shortening is a versatile baking fat that is commonly used in the Food and Beverage industry. It offers a number of benefits that make it a great choice for many different products.

Reasons why brands should use Shortening in their products:

1. Better Texture

Shortening has a high melting point which helps to create a more stable structure in baked goods. This produces a tender and flaky texture that is highly desirable in many different products.

2. Extended Shelf Life

Shortening has a longer shelf life than other types of fats or oils. This makes it a great choice for products that need to have a longer shelf life or be stored at room temperature.

3. Enhanced Flavour

Shortening has a neutral flavour which allows the flavour of other ingredients to stand out. This makes it an ideal choice for products where the flavour of other ingredients is the star of the show.

Different Formats of Shortening

1. Solid Shortening

Ideal for use in baking products like cakes, pastries, and biscuits. It can also be used for frying.

2. Liquid Shortening

Best for use in products like bread, rolls, and other baked goods that require a liquid fat.

3. Powdered Shortening

Suitable for use in dry mixes and seasoning blends. Brands should definitely use Shortening in their products as it offers a wide range of benefits like better texture, extended shelf life, and enhanced flavour. Moreover, the variety of formats it is available in makes it suitable for different types of products. Using Shortening can help brands create tasty, long-lasting products with an enhanced texture and flavour that customers will appreciate.